Southport Asset Management


Reduce the financial stress of a critical illness diagnosis with critical illness insurance

No one wants to think about what might happen if they were diagnosed with a critical illness. How they and their family would be impacted. What it might mean emotionally, physically and financially should they become too ill to work.

According to the Canadian Cancer Society, Canadian Cancer Statistics 2014, one in 2.2 men and one in 2.5 women will develop cancer in their lifetime. And one in three people will be diagnosed with a critical illness in their lifetime.

Cancer is the leading cause of death in Canada and is responsible for 30% of all deaths. An estimated 196,900 new cases of cancer and 78,000 deaths from cancer will occur in Canada in 2015. (The number of estimated new cases does not include 78,300 new non-melanoma skin cancer cases.)

Note: The total of all death in 2011 in Canada was 242,074. Adapted from: Statistics Canada. Leading cause of deaths in Canada, 2011, CANSIM Table 102-0522

However, it isn’t all bad news. Now more than ever, due to advancement in medical treatments, people are surviving critical illnesses like cancer and strokes. Don’t you want to be prepared, should you experience a critical illness? You can help yourself and your family by being financially prepared.

What is critical illness insurance?

Critical illness insurance is designed to help financially support patients before, during and after treatment by providing a lump-sum benefit when a critical illness is diagnosed. The benefit can be used however you want:

  • To supplement income should your or your spouse be unable to work during illness.
  • To cover existing ongoing living expenses, like mortgages and car payments.
  • To fund out of country medical expenses.
  • To cover the costs of treatment not covered by the current public Canadian health plan.

A critical illness diagnosis is stressful. Critical illness insurance can help ensure you have the financial resources to pay any personal, family and business expenses. Take stress out of the equation.

Ask us about Critical Illness insurance today. Call (902) 446-3900.

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